If there’s one thing recent headlines have echoed time and time again, it is this: our planet is on the brink of climate catastrophe. Global greenhouse gases continue to increase; our oceans grow in warmth - a change that is irreversible on centennial to millennial time scales; extreme weather conditions rage across the globe resulting in floods, droughts, wildfires, and storms.
Against the backdrop of the climate crisis, the responsibility of protecting the planet has fallen on the shoulders of our generation to practise sustainability in the way we live and the way we do business.
As the saying goes, small actions lead to big changes. So today, we’ll focus on an aspect that falls into the broad category of corporate sustainability (more specifically, eco-friendly exhibition displays) and the benefits adoption can provide to a business.
Setting the Stage for Business Growth
In recent years, corporate sustainability has become a blanket term for any activities a company undertakes to reduce its climate impact. The true extent of corporate sustainability, however, stretches across ethical, social, environmental, cultural, and economic dimensions.
Several frameworks have been developed to assess the level of corporate sustainability, such as FSC Certification, ISO 14001, Leadership in Energy and Environmental Design (LEED), and more. The main reason for this is because of the growing reputational benefits of being associated with sustainability.
Building your Brand around Sustainability
According to Forbes, Gen X consumer preference for sustainable brands has increased by nearly 25%, and their willingness to pay more for sustainable products has increased by 42%.
And that’s on the consumer side. On the business side, sustainability is also becoming a condition for doing business. A growing number of public and private organisations require potential partners to achieve a certain level of sustainability before any business negotiations can begin.
Taken together, these examples demonstrate the benefits of having a reputation for sustainability.
Suitable Materials for Exhibition Displays
In an environment where customers and businesses congregate, such as a conference or exhibition, a company that uses eco-friendly displays, especially those acquired from certified sources, will enjoy a positive reputation.
A side effect of being lightweight and durable means significant cost reductions for transportation compared to wood or metal displays. Furthermore, cardboard lends itself well to folding, making it easier and cheaper to pack – ergo lower storage costs.
Last but not least, since cardboard is ultimately made of paper, it is, therefore, largely easier to dispose of and also recycle. This, again, means less money spent on transporting used exhibition displays to landfills and less money spent on breaking them down to be reused.
Integrating Cost-Effectiveness Into Corporate Sustainability with Eco-Friendly Exhibition Displays
We’ve talked about reputation, and that’s all well and good. However, the key concern for many organisations is the concrete or monetary benefits that sustainable products can provide to their business. And we are happy to state that using eco-friendly exhibition displays scores highly in this regard.
It is best if we clarify that we are using the eco-friendly exhibition displays designed by us as reference - all of which are made from a special blend of cardboard we’ve developed called Gaia Boards™️.
Gaia Boards™️ are 100% recyclable and are lightweight, strong, and also fire and water-resistant.
Eco-friendly exhibition displays made from materials such as Gaia Boards improve the cost-effectiveness of corporate sustainability efforts.
Final Thoughts
Used strategically, eco-friendly exhibition displays can open the door to new business opportunities, help businesses gain a competitive advantage in attracting the growing wave of environmentally conscious consumers, and reduce exhibition costs.
It is for this reason that we have designed our exhibition displays to be sustainable while also being lightweight, durable, and easy to transport.
In addition, thanks to a decade spent perfecting our Cardboard Carpentry™️ skills, we are able to adjust designs to cater to different business needs. Reach out to learn more about what we can offer by clicking here.
