In a space where presentation is as important as the product itself, FHA Food & Beverage brings together brands that shape the food and hospitality experience. Within this setting, AZN Group showcases a curated range of tableware and dining solutions, where design plays a key role in how these products are seen and understood.
The project focused on bringing the booth to life through the design and build of its key elements. Using cardboard as the main material, custom display tables, shelving units, and feature structures were created to support how products are presented across the space. Each element works as part of a larger system, balancing display, function, and spatial organisation.
Cardboard is integrated into the booth through these custom-built elements, where it is shaped into refined forms that complement the overall design language. The layout creates a comfortable flow within the exhibition booth, with clear touchpoints for visitors to pause, gather, and engage. Together, the material and spatial approach create a space that balances structure, functionality, and visual clarity.
Keen to team up and bring your story to life? 💌 Reach out to us at hello@papercarpenter.com and catch all the unofficial peeks behind the scenes on our IG @papercarpenter!
