Step Into the World of Hidden Stories with Hidden SG at K!DZ Pop Con
At K!DZ Pop Con, one booth stood out — not just for its bold colours and fun designs, but for the way it turned everyday places into spaces of mystery and imagination. That booth was by Hidden Singapore, a creative company known for sharing the unseen stories of our heartlands in fun and meaningful ways.
Their latest installation, “Chase the Story,” brings their mascot — Void Deck Cat (check out our reel here) — to life in a brand-new way. Crafted from eco-friendly cardboard, this cheeky feline takes centre stage in a colourful setup filled with larger-than-life cutouts, a reimagined mama shop, and glowing arcade-style elements.


More than just a cute character, Void Deck Cat leads visitors — especially kids — on a journey to explore hidden gems in our everyday surroundings. The installation encourages everyone to look closer and discover the small but special stories found in places like void decks, corridors, and neighbourhood shops.


Beyond its eye-catching visuals, “Chase the Story” is a celebration of storytelling, imagination, and connection — a gentle reminder that in a noisy world, the most meaningful moments are often hidden in plain sight.
So next time you pass a quiet corner of your neighbourhood, will you simply walk by — or will you chase the story?
Got a wild idea in mind? Let’s shape it with cardboard magic — drop us a note at hello@papercarpenter.com and follow our latest builds on IG @papercarpenter 🌱✨