Coffee has always been more than just a drink. It is an experience shaped by aroma, ritual, and connection. At FHA Food & Beverage, where brands present their craft and industry trends come to life, design helps translate that experience into something tangible. For Kim Guan Guan Coffee, a brand rooted in traditional Nanyang roasting since 1988, the space became an opportunity to express the richness of coffee in a way that people can see, feel, and engage with.
The booth design draws from everyday kopi moments, reinterpreting familiar elements like the traditional coffee cart and oversized kettle into striking exhibition features. These act as both functional touchpoints and storytelling anchors, creating a pop up booth experience that feels familiar yet visually engaging within the exhibition stand.
Cardboard was used to shape the overall look and feel of the space, bringing warmth and a sense of craft through its texture and form. From the cart to the service counter and display panels, the material supports both structure and atmosphere. The layout creates a comfortable flow within the exhibition booth, with clear touchpoints for visitors to pause, gather, and engage.
Every great cup starts with a story. Let’s create an exhibition experience that tells yours — Reach out to us at hello@papercarpenter.com and follow our latest builds on IG @papercarpenter!
